See how electric power marketing services undergo a smart "metamorphosis"

-- A Look at the Efforts of State Grid Zhejiang Marketing Service Center to Build a Digital Innovation Base

Recently, the State Grid Zhejiang Electric Power Marketing Digital Innovation Base was unveiled and established in the State Grid Zhejiang Smart Grid Industrial Park. The base is dedicated to planning and innovating marketing business models, researching and applying digital and intelligent marketing technologies, and mining and adding value to electric power data assets. It aims to promote the digital transformation of electric power marketing and empower the construction of a new power system through digitalization.

"Tide rises in Qiantang, opening up the interconnected landscape"

In 2016, State Grid Zhejiang Electric Power Company established an "Internet plus marketing service" innovation base on the banks of the Qiantang River, taking the lead in promoting the deep integration of electricity and the Internet within the State Grid system. This marked the beginning of online electricity marketing services and heralded the start of the digital transformation of electricity marketing.

Over the past five years, relying on its innovation base, Zhejiang Electric Power has successively launched a series of landmark digital products for the power industry, such as the online State Grid, Sunshine Business Expansion, and Marketing Brain. It has also created a number of data service brands with national influence, including the Enterprise Resumption Power Index and Power View Zhejiang. Additionally, it has cultivated hundreds of marketing digital professionals, received widespread praise from all sectors of society, and established a marketing service brand for Zhejiang Electric Power.

This year, the State Grid Zhejiang Marketing Service Center has taken over the operational baton from the base, further integrating advantageous resources such as the Integrated Operation Center of the Marketing Information System, the State Grid Diversified User Service Technology Laboratory, and the State Grid Big Data Innovation Cultivation Base, based on the "Internet plus marketing service" concept. Through metamorphosis and evolution, as well as smart upgrades, it has established a "Marketing Digitalization Innovation Base".

The base strictly follows the overall deployment and implementation path of the company's digital-driven new power system construction, establishing a system operation center, a technology research center, and a product development center. Relying on the three main centers, it carries out top-level design for marketing digital business operations, digital technology research, and digital product development, establishing a closed-loop operation mechanism covering the entire process from demand collection, development and construction, to implementation and application, and evaluation iteration.

"Dreams inspire the future, pioneering the path of digital intelligence."

In the future, the "Marketing Digital Innovation Base" will closely align with the new situation and requirements of "digitalization driving the construction of a new power system" proposed by Zhejiang Electric Power. It will proactively integrate into the overall digital reform of Zhejiang Province and the company's digitalization driving work, adopting a more open-source, open, and iterative breakthrough digital mindset to deepen data interconnectivity and sharing. Focusing on the practical needs of government policy implementation, customer service, lean management, and grassroots burden reduction, it will promote the deep integration of customer-side power energy elements into the economic and social digital system, better serve the intelligent governance of energy across society, and promote scientific policy decision-making, precise social governance, and efficient public services. Relying on the digital innovation capabilities of the base, it will continuously iterate service channels and products, launch a batch of comprehensive, regional, and holistic demonstration achievements, and create a new highland for the incubation, implementation, promotion, and application of digital achievements. (Yuan Jian, Ni Linna)